Happy Flashmob at London Stansted Airport - 23rd October 2014

We were approached by one of our long-standing clients, Blackjack Promotions, to provide a dance Flash Mob at World Duty Free (WDF), Stansted Airport. The aim was to create a fun, energetic atmosphere with surprise dance performances to ‘Happy’ by Pharrell Williams for two reasons:

  • To celebrate the opening of the new WDF store at Stansted Airport
  • To let passengers know that WDF were ‘happy’ they were at the store and flying via Stansted Airport

We brought on board a team of 8 professional dancers with a choreographer and worked together to produce an instructional video, whereby staff at WDF could learn a section of the routine to join in with the performances. After an evening rehearsal with the team of dancers and H2oh! coordinator & event manager, Christina, the big day arrived and the store eagerly awaited the flash mob.

The dancers and staff performed 4 times throughout the day in store attracting big crowds of happy passengers. The whole event was a tremendous success and the feedback received from Stansted management couldn’t have been better:

"Amazing! Lots of energy on the shop floor from the staff, the dancers and all involved!" 

TAB – Operational Manager

"Fabulous activity which brought energy and excitement to customers and staff. I wish we could have it every Friday!" 

BUNNY – Beauty Manager

"Exciting and fantastic!  Passengers looked like they were involved. Show stopping!" 

ANDRE BLACKABY – Liquor Manager

"This event was bringing fun to Stansted. It matched a fantastic store and brought heart to it." 

PETER – Regional Manager

On Friday 26th September, the flashmob went global, with performances across 4 other airport locations, including Stansted.

Search ‘happy flash mob world duty free’ for photos, videos and more info.

You can view a video here: http://www.contentainment.com/flashmob/

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