Our dancers take Victoria Station by storm for Scottish Friendly - 9th May 2014

We were delighted to be asked to work with Scottish Friendly on their flashmob-style promotion which took place in Victoria Station.

We were contacted with regards the launch of Scottish Friendly’s new ISA product ‘My Team Select’, which will reward investors if their chosen team wins this year’s Football World Cup in Brazil. The firm were seeking a team of dancers to deliver a Highland Fling dance in the busy mainline station, to be accompanied by a live piper, and to create a buzz about the new product.

One of our favourite teams of dancers were drafted in, and quickly went into rehearsal with a Highland Fling routine. The PR agency (MRM London) supplied football tops for the artists to dance in, and co-ordinated the flashmob element of the event. The piper belted out his tunes and onlookers were treated to an ‘adhoc’ display of fancy footwork from the girls.

Commuters were stopped in their tracks by the brilliant routine, which went down a storm and caused quite a stir on social media, with pictures and films of the event being posted using the hashtag #ScotFriendlyMob.

You can view the official video of the event here:

http://www.scottishfriendly.co.uk/community/blog/2014/05/scotfriendlymob/

If you are planning an event requiring a team of dancers, whether for a flashmob event or for anything else, please don’t hesitate to get in touch to discuss your ideas.

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